Apple's-'Scary

Apple's iPhone 15 Pro Max Takes Center Stage at 'Scary Fast' Keynote

Apple demonstrated its commitment to product quality by "dogfooding" during its recent 'Scary Fast' pre-Halloween keynote event. When it comes to technology, “dogfooding” implies a practice where businesses and organizations use their own product in the intended manner for their users. This practice ensures that their products they are launching meet marketing claims.

Apple, during its 'Scary Fast' pre-Halloween keynote event, used an iPhone 15 Pro Max to record the entire pre-recorded event video. This video served as an introduction to the new M3 Macs, which included the latest MacBook Pros and iMacs. It often requires specialized and high-end equipment to take aerial drone shots. What captured everyone’s attention in the event is, it was captured using iPhone 15 Pro Max.

From the opening sequence with celebrity cameos, the video quality was truly impressive. Apple used professional lighting, audio equipment, and dolly gear in conjunction with the iPhone. Needless to say that it demonstrated the device's capability to compete with dedicated video capture hardware.

In the event, Apple has shown how the iPhone 15 Pro line has raised the bar for mobile video production. Apple's dogfooding approach strongly supports the claims of professional video creators who argue that iPhones can replace pro-level capture equipment.