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Apple Vision Pro Launches Globally, Priced at $6,000: A New Era in Computing

Apple's Vision Pro headphones have sparked a secondary market with prices rising well above the original price of $3,499. As reported by Bloomberg, the base 256GB model fetched 800,000 yen (about $5,400 or Rs 4.5 lakh) on the Japanese Mercury market, while Chinese Taobao sellers are asking for 36,000 yuan ($5,000).

A seller on Lazada in Singapore is asking 8,500 Singapore dollars ($6,300) for the device. In Hong Kong's bustling Mong Kok, an electronics importer specializing in first-class equipment is asking HK$35,800 ($4,580), with prices fluctuating daily Despite in-depth calculations experts warn potential buyers to be patient.

Apple's decision to launch their much-talked-about product in the US. only now. Of course, Apple’s first-generation headset will hit the global market soon, but most countries including India will have to wait before they get to buy it.

Apple, headquartered in Cupertino, California, launched Vision Pro in the US. at select stores earlier this month. Each purchase involves complex planning and adjustments tailored to individual customers to ensure they get the best first-hand experience with the virtual reality glasses, which Apple calls a “spatial computer” because of the gestures.

While there is uncertainty about the size of the consumer market for high-end extended (XR) devices like the Vision Pro, its first presentation is driving prices higher.

According to Counterpoint Research analyst Ivan Lam, prices on unauthorized channels seem expensive, with Vision Pro devices costing 40,000 yuan. But Lam says these purchases are likely due to limited access to external markets and are not necessarily transparent.

According to Bloomberg, analyst Brian Ma from IDC suggests that the demand for the device soon comes from a variety of sources, including dedicated Apple enthusiasts, foreign software developers, and eager industry players alike future opportunities will be sought along with it.

Apple’s main competitor in this area is Meta Platforms, known for its Quest glasses, though not in the same price range as the Vision Pro. Another contender is Finland-based Verjo Technologies Oy, founded by former Nokia engineers, which boasts a core customer base in the industry. Priced above $3,990, Vargo’s XR glasses find use in pilot training and industrial simulation.

Conclusion: Apple Vision Pro stands as a testament to Apple’s relentless pursuit of excellence and innovation. With its sophisticated features and attractive pricing, Vision Pro is poised to leave an indelible mark on the technology world, setting new standards for years to come.