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Apple and Google Explore Gemini's AI for iPhones: A Potential Breakthrough in Mobile Technology

Tech giants Apple and Google are currently engaged in active discussions about integrating Gemini to facilitate several generative AI functions that are set to be introduced to iPhones later this year, according to sources. If the deal with Apple comes to fruition, it could have a significant impact on Google’s Gemini chatbot, which has faced controversy in recent months.

Notably, Google's parent company Alphabet announced late last month that it was temporarily discontinuing human images with its artificial intelligence (AI) model Gemini and would soon introduce an enhanced version when social media is widely used to tell the story of Gemini anxiety.

According to news agency Bloomberg’s Mark Gurman, citing people familiar with the situation, Apple Inc. is expected to post a $1.2 billion deal and is in talks to tie Google’s Gemini AI engine into the iPhone which makes way for a landslide deal that will shake up the AI ​​industry.

According to anonymous people familiar with this issue, the Cupertino, California-headquartered Apple and Google are currently in active discussions on the possibility of licensing Apple Gemini.

Additionally, sources revealed that Apple has also been in talks with OpenAI and considered using its image for the same purpose, the Bloomberg report said.

As competition in the AI ​​space intensifies, Apple faces increasing pressure to catch up with rivals such as OpenAI, Microsoft, Anthropic, and Google.  Apple CEO Tim Cook acknowledged the pressure back in February, saying the company planned to unveil its Gen-AI products later this year, signaling its commitment to competing in the rapidly evolving AI landscape.

Over the past year, Apple’s job postings have indicated a focus on developing internal and external devices powered by generative AI. However, discussions about using third-party AI technologies suggest that Apple's progress in its AI efforts may have fallen short of initial expectations.

Apple’s proprietary models could likely provide the basis for some device functionality in the upcoming iOS 18 software update, which is usually revealed at the annual Worldwide Developers Conference (WWDC) in June, but Apple isn’t outsourcing for generative AI applications and is considering the collaboration with the provider, particularly in areas such as image generation and user support for writing projects.

Conclusion: The potential collaboration between Apple, Google, and Gemini highlights the critical importance of AI in shaping the future of mobile technology. As smartphones become indispensable tools for communication, productivity, and entertainment, integrating advanced AI capabilities promises to open up new possibilities and redefine the way we interact with our devices.