Real estate is at a crossroads on which core trade practices will be reclassified ceaselessly. The industry’s technology is not centred on unique activities like forms, scanners and email. But it is focused on making success into a larger ecosystem that contains intelligent systems, streamlined workflows, machine learning, social media, and consumer apps. Technology is moving so quickly in this direction that real estate experts basically have two choices: grab technology or remain behind.

What is behind this technological change? People think that the industry has identified that excess of specialized products is making things more complex than they ought to be. However, who requires using many solutions that have their own logins and interfaces? Who likes to enter the same data and records several times? Who likes to contact three or four different companies for training and assistance?

Technology is leaving this segmentation as it keeps real estate professionals from doing that which matters most: succeeding through quick action, accuracy and customer satisfaction. To brokerage staff, succeeding signifies simple workflows that decrease their risk of errors and increase the correctness of their work. To agents, succeeding denotes getting leads, closing them and providing better client satisfaction along the way. And to the brokerage, succeeding denotes allowing agents and staff to do all of the above while guaranteeing customers get the real estate experience they came for.

Moving to a bigger ecosystem not only guarantees that these users attain personal success, but also permits them to share it with one another. This has forced Lone Wolf’s acquisitions of Instanet Solutions and zipLogix and updates our solutions and services to this day.

The real estate brokerage technology platform, for example, is rapidly turning a one-stop shop for the whole real estate transaction. It comprises of everything from forms, transaction management and back-office to a rising number of integration points for upstream CRM and downstream activities for title, mortgage and different services. This platform is changing transaction management as we know it, and what once was a fragmented, lengthy process will become an incorporated, seamless one. Like an ecosystem, it allows REALTORS®, brokerage staff and management to work together in real-time and act on important activities with speed and accuracy.

But integrations are only one surface of a bigger ecosystem. The UX—which directs to the customer’s user experience when using the product, and the support, training and professional services they obtain from the technology provider—and a REALTOR® centre of attention are equally vital components.

A bad UX implies that the product will reduce of helping the user and damage their productivity, while lacking support, training and professional services will check the user from getting the most value out of their solution. If a REALTOR® doesn’t know how to use the technology, if it fails to fulfill their needs, or is just unsafe, then acceptance is a pipe dream—and segmentation will linger.

The advancement toward ecosystems and total technological solutions, it’s necessary to guard the interests of REALTORS® and protect their pivotal role in the real estate transaction. At Lone Wolf, we outline strong relationships with Associations of REALTORS®—national, state or local—and MLSs, since we know that setting up trust in the technology, is necessary for its adoption. Trust, both in the solution and the solution providers, is maybe the most important factor if REALTORS® and the industry at large are to ride the fast-moving technological wave.