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Amazon, Google, and Microsoft: The Fierce Battle for AI Supremacy

Amazon will launch a brilliant Alexa powered by artificial intelligence (AI) later this year. According to CNBC, the updated product will require a separate monthly order. The e-commerce giant was tight-lipped on specific costs, but the new Alexa will not include the popular Prime subscription. This information reportedly comes from sources familiar with Amazon’s plans.

The e-commerce giant was tight-lipped on specific costs, but the new Alexa will not include the popular Prime subscription. This information reportedly comes from sources familiar with Amazon’s plans.

Amazon announced last September that it had developed an AI-powered Alexa to compete with advanced chatbots from Google (through Alphabet) and OpenAI.

They reaffirmed their commitment in a recent shareholder paper document, which outlined the integration of "GenAI" applications across their customer offerings, including the highly capable Alexa.

Use Google and Microsoft

Since its debut in 2014, Alexa’s gains have been scarce. It has been a way of driving users to the Amazon online store.

Meanwhile, the AI ​​race is heating up. OpenAI recently unveiled GPT-4o, which enables real-time, latency-free chat with their ChatGPT model. Additionally, ChatGPT can now cancel conversations. Last week, Google rolled out an upgrade to its Gemini chatbot search engine.

Apple is also reportedly planning a major AI overhaul for its Cirri virtual assistant.

According to CNBC, Amazon will use its Titan speaker model to power an improved version of Alexa. The company has shown a strong commitment to AI, exemplified by its $4 billion investment in Anthropic, whose chatbot "Cloud" is custom ChatGPT.

But investors are still worried. Microsoft's early gains in Artificial Intelligence, spurred by their investment in OpenA-e, could steal market share from Amazon Web Services, the current leader in cloud computing.

Conclusion: Amazon, Google, and Microsoft's competition for AI supremacy is a dynamic and changing force in the tech industry. Each of these heroes brings unique strengths and innovations to the table, creating breakthroughs that transform businesses and everyday lives.