Amazon

Revolutionize Your Ads with Amazon Ads' New Image Generation tool

Amazon Ads has launched image generation in beta, utilizing generative AI. Their target is to assist brands to generate lifestyle imagery that is more appealing and relatable to the targeted audience. Needless to say, this will improve ad performance, effectiveness and conversion rate.

There are many difficulties that came into the light through an Amazon survey from March. The problem includes issues in building ad creatives and selecting creative formats. The technology is especially designed to address these challenges.

Senior Vice President of Amazon Ads Products and Technology, Colleen Aubrey spoke about their goal. They aim not only to simplify the advertising process, but also to enhance the experience for both advertisers and customers.

The image generation feature is user-friendly. It doesn't require technical expertise. Advertisers can easily access it in the Amazon Ad Console. From there, they can select their product and click "Generate."

Generative AI produces a series of lifestyle and brand-themed images based on product details in seconds. Users can do further refinement with short text prompts. They can also create and test multiple versions to optimize performance. Amazon Ads is planning this image generation tool to select a group of advertisers initially and expand access to more advertisers in the future.