Amazon-Prime-Day

[11 July 2023] – Amazon India is gearing up for the highly anticipated Prime Day 2023, scheduled for July 15 and 16. This year's event promises to be the largest-ever Prime Day in the country, with Amazon planning to launch more than 45,000 new products during the sale.

According to Akshay Sahi, Director of Prime and Delivery Experience at Amazon India, Prime Day 2023 will offer customers the lowest prices of the year across all categories. The event has garnered significant participation from leading brands such as Samsung, OnePlus, Maybelline, and Tatas, highlighting the enthusiasm within the seller ecosystem.

To enhance the shopping experience for its loyal Prime members, Amazon has also prioritized fast deliveries to the top 25 cities in India. Customers in these cities can expect same-day or next-day delivery for their Prime Day purchases. Moreover, Prime members in most tier-II cities can anticipate receiving their orders within 24 to 48 hours of placing them.

Sahi further emphasized Prime Day's consistent growth and popularity, noting a 150% increase in signups last year compared to regular days. This trend indicates continued momentum for this year's event, with no signs of slowing down.

However, Sahi cautioned that specific categories, such as air conditioner sales, might experience fluctuations due to ongoing rainfall in some regions of the country.

During Prime Day 2023, customers can enjoy discounts on renowned brands. Maybelline, Renee, Plum, Nivea, Adidas, Puma, Skechers, L'Oreal, Forest Essentials, Kama Ayurveda, Fashion Frills, YouBella, Shining Diva, and more will offer discounts ranging from 50% to 80%, with some brands providing discounts as high as 70%.

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