In today’s interconnected, digital world, effective translation is far more imperative. Regardless of industry types, be it e-commerce, finance, or any other professional business, interacting with customers in their language is essential. The translation industry has undergone fundamental changes in recent years. With enhanced advances of technology, the industry is witnessing a growing trend of disruption in the traditional translation services. Not only the business side of the translation is being impacted by technologies, but also human aspects of translation, such as the visibility and community of professional translators, are also disrupted. The rapid pace of technological breakthroughs is affecting translation practices in the socio-political landscape, especially concerning the provision of urgent communication.
A growing number of companies increasingly focus on translation and localization solutions as part of their business plans, from deploying a broad globalization strategy to working out localization details. Recent improvements in translation technology have made the sector very fascinating and dynamic for innovators and developers both inside and outside the industry. New translation tools, platforms, and solutions have brought the capability to improve human’s multilingual capacity.
Initially, the translation industry was mainly focused on productivity gains and was considered as a professional service, affordable exclusively to business clients. However, with the arrival of Google Translate in 2007, the industry has been completely disrupted. Though Google Translate made language translation more accessible to end-users, it faced immense criticism for alleged bad quality. While it has managed to build a customer base of millions of users and inspired many startups, this easy-to-access translation service has inflated the significance of translation. Google Translate has also led to unprecedented innovations in and around the translation industry over the years.
These years of advances in translation have been the introduction to the convergence era. Today, there is a myriad of ground-breaking technologies to consider in the industry. Those include Neural Networks, Camera Translation, Two-way Voice Interpreters, and others. Such translation technologies can help expedite the overall translation process, freeing up work hours and allowing for better quality control while giving translation companies the ability to put effort on more valuable tasks.
Innovations in localization services have also transformed the industry. Localization platforms have made the process of efficiently creating local language versions of websites easier and simpler. Localization typically adapts a website to ensemble a specific language and audience. It comprises the use of Unicode, hreflang tags, flexible design, and colors that will apt for a global audience.
Modern translation processes involve the use of several different tools. And it is significant to ensure that all these tools communicate with each other. Translation services can be advantageous for diverse industries, especially for customer service. The technological advancements in translation have exceeded the quality of customer service as they often interact with people from different countries, with different languages.
Moreover, the use of technology in translation has substantially improved quality, productivity and better connectivity, enabling more accurate and natural-sounding results. There are numerous solutions that can effectively produce professional-level translation results, especially for repetitive translation projects. With that being said, it is plausible that intelligent machines will soon be able to handle everything as they are getting smarter.