Inspiring Business Leaders

PARFAIT is size-inclusive lingerie and swimwear brand dedicated to helping women find the perfect fit. Headquartered in Los Angles, United States, the company was incorporated in 2010, with a mission to serve the growing plus size lingerie market across the world. A global lingerie leader, PARFAIT currently has customers from across 20+ countries through 700 physical and online stores worldwide, including the USA, Canada, Australia, UK, Ireland, the Middle East, and India.

PARFAIT offers a full-size range up to K cup and 4XL (varying by style), available in silhouettes from bras to sports bras, boyshorts to high waist briefs, babydolls to bustiers. The collection is marked by a range of romantic new styles, recolors, silhouette expansions evocative of secret gardens, seaside sunsets, and balmy summer evenings. The company's USP is its sizes, India Lingerie market has not seen cup sizes such as DD, E, F, FF, G, GG, H, HH, J, JJ, K.

And this is what sets PARFAIT apart from the existing brands.

An ExperiencedBusiness Leader 

Akhil Kumar Srivastava is the Managing Director of PARFAIT India. He holds a Postgraduate degree from the National Institute of Fashion and Technology, Delhi, and 14 years of rich industry experience withan in-depth understanding of the varied demographics and complex consumer behavior. Akhil had worked with renowned consumer brands like Walmart, Landmark, Times of India, to name a few, before joining as the Managing Director of PARFAIT India. Drawing inspiration from his previous professional stints, he knew it was time for him to create an organization that would stand out as a leader in the innerwear industry's niche field and makes a difference in socialnorms with his thoughtful deed.

Akhil has been recognized as 'India's Fastest Growing Leaders in 2018-19, and PARFAIT India has been recognized as the Fastest Growing Brand 2018-19 under his leadership. Despite such recognition and acknowledgments, Akhils prefers staying humble andcontinues inspiring the organization to create a better future for itself and its customers.

EndorsingWomen through Self-awareness

After completing studies in fashion and business, Akhil got the right leadership roles in his past assignments. He planned for his journey and involved past credentials in creating a package where he could discovera corner untapped by market andpeople both. Therefore, he brought forth the same that benefits the organization and society and empowers women to come out from their shells and speak for themselves. Thus, these women motivate many other women to embrace themselves confidently, irrespective of their color, shape, and size.

It requires meeting people and understanding them for a successful venture and leadership. "Let's invent from people's end. Discovery is not what one can create. It is how one enables others to find themselves that brings betterment to society as a whole," says Akhil. 

Facing Primal Challenges

PARFAIT started its journey with a plan to eliminate taboo when it comes to lingerie, bra, plus-size, heavy bust in society through body inclusivity and increased education and awareness on women's inner-wear health and hygiene for right wear and right care of their bodies.

One of the significant challenges was to create acceptance of all bodies/shapes/sizes/colourand be treated as equals and being aware of their respective sizes, explains Akhil. The sizes that do not limit to cup sizes till D are so much beyond this. It helps to discover the real self by offering different cup sizes and minimizes the taboo.

Developing Products Based on In-depth Research

Akhil believes a leader should be realistic and carry an in-depth research about the market and the product/solution that can prove resourceful whiletargeting the audience, and thisresearch must sync from the need to a product.

Spreading Awareness about Innerwear Health

"PARFAIT's regular efforts to raise health education and awareness of women's innerwear, providing all lingerie sizes in society, and using technology in the right-wing of the organization will help to innovate new products," expresses Akhil.

Leveraging Technology for Strategic Decisions

Akhil shares that technology is evolving every second andleadership qualities and control hasbeen transformed with it. In terms of governance, leaders can take quick and strategic decisions based on in-depth database analysis led by technology and get control over the insightful database reports of products and customers for effective decision-making.

Increasing Health and Hygiene Awareness

Through self-love portraits and self-care awareness, women have started being conscious of what to wear and how to wear, opines Akhil. "Similarly, lingerie acts as a second skin to your body. As the awareness of being self-conscious grows, women's understanding and awareness are increasing as part of health and hygiene awareness, which is also one of the critical drivers of the industry," he adds.

Words of Wisdom to Emerging Leaders

Akhil states that positive results from a realistic and intelligent strategy with a logical business plan and perpetual focus on the quality of execution could prepare a leader for the long run. "Not only this, Realistic and a logical financial plan must be laid to surpass financial expectations as a result."