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After a Strange 2022, Apple hopes that 2023 will be a better year with a smart move for the company and a big win for consumers
Apple is the world's largest company by market capitalization, with over USD 2 trillion. The company’s innovation in the world of technology, producing iconic products such as Mac and iPhone makes it a most valuable brand. Apple hopes that 2023 will be a better year even though nothing is certain. The multinational company faces numerous challenges throughout the year. The year 2022 was not only challenging but also a strange year for Apple.
The challenge faced due to Covid -19 restrictions was that it blocked the shipments of the iPhone 14 series, especially in China. The company also faces the threat of aggressive competition and imitation, which are challenges affecting players in the global market for consumer electronics, computer hardware and software, and online digital content distribution services. After the strange 2022, Apple hopes and sets a long-term goal of making 2023, a better year.
After the regulatory hurdles and Covid-19 restrictions, Apple is setting long-term goals for the company to keep both investors and consumers happy in the year 2023. Apple is a forever-growing company that introduces a series of new gadgets and software every year. The users are looking forward to the upcoming products of Apple in 2023 even though nothing is certain. The speculations are strong around the iPhone 15 and Apple VR/AR mixed reality headset. The new iPhone 15 is expected to launch in September with the device having the Dynamic Island and USB-C port instead of the lightning port. The Long-rumored Apple Reality headset could replace the smartphone and believes the headset will be either called’ Reality Pro’ or ‘Reality One’ which will be much more expensive. Unlike leaks around iPhone 15, there are no speculations about the next-gen Apple Watch. The Series 9 with a new chipset and Mini LED display are some good features that users are hoping to see. It is also expected to drop in September 2023.