Digital Marketing Trends

Learning these top digital marketing trends will make your business more profitable.

Digital marketing is essential for today’s businesses but are you using the right tools and methodologies to engage your target audience? As technology and user behavior evolve, it’s vital to update your online marketing strategy accordingly. To get started, take a look at these eight digital marketing trends every business should be using in 2022:

1. Keyword Clustering

Search engine optimization (SEO) is the only way to ensure your web pages rank highly on search engine results pages (SERPs), which means it’s something that every website owner needs to undertake. However, achieving high rankings isn’t an easy feat, and understanding the latest SEO algorithms and trends is critical.

Many web pages focus on targeting a single keyword, for example, which limits your reach and can lead to an excess of web pages on a single site. By using keyword clustering to target multiple key terms, however, you can create content that’s engaging, insightful, and delivers genuine value to your users. What’s more – you can use the same content to achieve high rankings for multiple keywords that are relevant to you and your target audience.

As effective SEO requires an expert approach, outsourcing your search engine optimization can be the fastest and most effective way to get results. With digital marketing by LNP Media Group, for example, you can access customized SEO strategies that will boost your SERPs ranking and elevate your content. Combining SEO with additional forms of digital marketing, such as video, paid search, email, and social media, LNP Media Group makes it easy to develop a holistic strategy that aligns with your commercial goals.

2. Influencer Marketing

Studies show that influencer marketing offers an ROI of $5.78 for every $1 spent, with some businesses generating returns of up to $18 per $1 spent. With such an attractive ROI on offer, it’s easy to see why so many brands are increasing their influencer budgets in 2022.

While this type of digital marketing is often associated with younger target audiences, businesses shouldn’t overlook the potential of influencer marketing for reaching a wide range of audiences. As popular platforms such as TikTok attract a more varied audience, an increasing number of people across all demographics are receptive to content published by influencers and social media personalities along with a strong strategy from a top TikTok Ad Agency.

3. Omnichannel Experiences

In today’s digital world, brands need to be active on multiple channels to raise their profile and reach their desired audience. However, delivering an omnichannel experience doesn’t simply mean being present on multiple channels; it means creating seamless customer journeys across any device or platform.

When you introduce omnichannel customer service, for example, users can pick up service interactions from where they left off, regardless of whether they switch from using a smartphone to a tablet or engaging with you via live chat or social media.

By integrating your digital profiles and using the latest tools to create a cohesive and unified marketing strategy, you can ensure that users benefit from omnichannel experiences and enhanced customer journeys.

4. Social Commerce

Social media already had a major impact on users when it comes to purchasing decisions and the vast majority of companies are using social platforms to engage users and increase sales. In fact, you might already be driving traffic to sales-driven landing pages using Facebook, Twitter, Instagram, or LinkedIn.

However, now that the era of social commerce has arrived, you won’t need to rely on off-platform sales functionality to increase your revenue. Instead, users will be able to make purchases directly from your social content, without leaving a social media site.

Ideal for e-commerce companies, social selling is set to be a big hit in 2022 and beyond. Nearly 4 billion people already use social media and the number of people joining social platforms increases every year. With the potential to reach any target audience and sell directly to users, social commerce has the potential to transform your sales streams and boost your company’s income.

5. NFTs

Non-fungible tokens, or NFTs, have already received a lot of press, although they’ve yet to hit the mainstream. That could be set to change in 2022, however, as more brands seek to align offline and online marketing strategies.

A recent example of this is Super Bowl attendees being gifted complimentary NFTs to commemorate the event. NFTs can be bought and sold in their own right but they also offer branding and marketing opportunities. With major companies and big brands already setting the trend for NFT marketing promotions, it’s only a matter of time before we see smaller businesses embracing this innovative method of digital marketing.

6. Responsive Paid Ads

Responsive PPC ads have been around for some time but they’re going to become increasingly popular this year as Google retires expanded text ads (ETAs). PPC ads can be a great way to promote your business, products, and services, particularly as they offer a variety of targeting options. Furthermore, the pay-per-click model provides a cost-effective option for businesses of all sizes, which means PPC advertising is popular with companies across the board.

If you’re already using expanded text PPC ads, you’ll want to ensure you’re ready for the switch to responsive search ads (RSAs) when ETAs are no longer available in July 2022. By testing your existing ETAs in RSA format, optimizing your ad content, and analyzing performance, you can maintain or even enhance your PPC ROI and reach a higher level of engagement.

7. AI-Driven Chat Bots

Providing top-quality customer service should be a top priority for every business but, when you’re operating digitally, you need to be able to deliver an optimal level of service around the clock. While you may not want to invest in a 24x7 customer service department, AI-driven chatbots can provide the super-fast customer service that users have come to expect.

Incorporating a chatbot into your website makes it easy for users to resolve queries and access information at any time. Essentially, this means you’re always open for business and can provide customers with the information they need to make purchasing decisions at all times.

From real-time responses and service updates to links to relevant web pages and automated support, chatbots can be a cost-effective way for businesses to enhance their customer service and impress their customers.

8. Live Video Content

Video marketing is already an extremely successful form of digital marketing, and the majority of businesses are either publishing video content or planning to incorporate video marketing into their strategies this year. With video platforms like YouTube and social sites like Facebook providing prime opportunities for video content, there are endless ways to shoot & edit a video online for video marketing to engage your target market.

In 2022, however, you can take things a step further by adding live video content into your marketing strategy. From presentation videos and explainer videos to interviews, product intros and behind-the-scenes features, there are numerous ways to use live content to upgrade your video marketing.

Maximize Your Digital Marketing ROI

To get the most out of your marketing budget, you’ll want to make sure that you’re continually updating your strategy to embrace the latest trends, tools, and techniques. By doing so, you can engage your audiences more effectively, increase brand awareness, boost sales, and optimize the return on investment that your digital marketing offers.