4 Top Tips for Attracting and Retaining Top Talent



If you are a business owner, you have more than likely struggled with knowing how to attract and retain top talent in your field at one point or another. There is, however, a number of steps you can take to ensure your employees are happy and healthy at work and unlikely to jump ship in the not-so-distant future. If you could benefit from finding out how to attract and retain top talent, continue reading to find out everything you need to know.


Provide employee feedback on a regular basis

If you are looking to attract and retain top talent in your field, you must provide employee feedback at regular intervals throughout the year. This can range from congratulating team members on successfully working together on a team project or sending monetary or even prize-based incentives to the highest-performing members of staff on a monthly or annual basis. In addition to attracting and retaining top talent, this can also foster a positive working culture for existing as well as future employees going forward.


Remember to celebrate the small victories

It may sound like a positive reinforcement to provide employee feedback on a regular basis, but this can turn sour quickly with employees competing against one another for the greatest prize on offer. In order to prevent this from happening, you must also remember to celebrate the small victories. This can include contributing towards a larger discussion during a meeting, delivering a first-class performance during a presentation or pitch, participating in an external industry-related conference or workshop, mentoring and advising the latest company recruit, and even informing your manager of a niggling problem or issue you are encountering on a recurrent basis.


Offer a competitive employee benefits package

In order to stand out from the crowd and attract and retain top talent, it may benefit you to offer a competitive employee benefits package. This can be in the form of an employee benefits platform from Zest Benefits or a carefully curated employee benefits package with the option you choose largely due to the size and scale of the company as well as personal preference. By communicating this to prospective candidates from the very onset, for example, you can also pique their interest and prevent them from continuing their search for suitable employment elsewhere.


Familiarise yourself with your company’s values

In order to attract and retain top talent, you must ensure you are aware of your company’s values at all times. In doing so, you can identify which skills, strengths, and values are crucial to the ongoing success of your business going forward and only hire employees that align with the short-term and long-term goals of the business as a whole. This may also assist job seekers during the process of searching for their next employment opportunity by informing them of whether or not they are likely to be a good fit for your company at the earliest convenience. When it comes to hiring employees for your brand, you must remember to sell your business as much as employees that are attempting to sell themselves to you during the various stages of recruitment.


If you are looking to attract and retain top talent in your field and minimise employee turnover in any way you can, there are a number of factors you must familiarise yourself with ahead of time. This includes providing employee feedback on a regular basis, remembering to celebrate the small victories, offering a competitive employee benefits package, and familiarising yourself with your company’s values on an ongoing basis.


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