Logica Research

Logica Research excels in creating customized marketing research solutions for complex business questions. Logica® provides financial services companies, fintech companies, and growing organizations the insights they need for product development, service enhancements, and communications that improve people’s financial lives, deepen brand engagement, and drive business growth.

Lilah Raynor, the Insightful Leader Driving Logica Research’s Success

Logica Research was founded in 2006 by Lilah Raynor, a former market research director with Charles Schwab. She created the company to provide the insights and intelligence organizations need to improve people’s financial lives. With enormous shifts in the financial services industry over the past fifteen years and the growth of the fintech sector, Logica® has worked with a range of companies, from Fortune 500s to early-stage start-ups. To provide support for the company’s custom market research engagements and stand by its clients and prospects, Logica® publishes a semi-annualLogica® “Future of Money” study, which looks at ongoing consumer money behaviors in the U.S. Insights provided by Logica® help organizations get the insights they need to develop their brand, create better marketing communications, launch products and services, and build their thought leadership positioning.

Future of Money, Explaining Money Management in Numbers

Logica Research’s “Future of Money” study contributes to the conversation on money mindset and how people in the U.S. manage their money. In 2020, the company published a special report on the impact of Covid-19. The company also partners with industry organizations on important initiatives and causes around the Future of Work and career advancement, financial inclusion and wellness, and diversity, equity, inclusion and belonging (DEIB).

With Women in Research (WIRe), Logica Research has conducted research to inform the criteria for the industry award program, WIRe Best Places to Work Award. With WIRe, the company has also collaborated on The American Worker Study, which helped uncover insights about the impact of the Covid-19 pandemic on the future of work, as well as a parallel study on the impact of Covid-19 on market researchers. Logica Research has also conducted pro bono research Build Commonwealth on low and moderate-income women and their investments. Lilah is an active member of the Insights Association IDEA Council, conducting research to help drive change in the research industry to be more inclusive.

A Round-up on Market Research Industry Contributions 

Logica Research’s work as part of the Insights Association IDEA Council, in collaboration with the greater marketing research industry, is to develop and execute a research-on-research program to understand the best ways to ask key demographic questions, including questions on gender, sexual orientation, and race/ethnicity. Work with the Council and the industry will be used to help market research firms utilize inclusive language, ask inclusive questions, influence the development of research design and sample frames, and increase the diversity of sample and interpretation of results.

Logica®, along with WIRe, provided the research that was used to inform the global WIRe Best Places to Work Award for the market research industry. As a follow-up to that research and to understand the impact of Covid-19 on researchers, the company, together with Innovate MR and WIRe, conducted a study among researchers in 2020 called “The American Worker Study.” In 2021, Logica Research and its partners are expanding on these studies to understand the new researcher mindset and research firm culture as they move forward post-pandemic. Results will be shared at upcoming industry events.

Logica Research provides the ongoing Logica® Future of Money Study to offer deep insights and predictions about how people are making, spending and managing their money, as well as the changing ways in which they are engaging with financial brands. The study’s purpose is to help financial brands and institutions develop strategies, products, and communications to improve people’s financial lives. The results of the studies are shared publicly in reports, articles, and customized presentations in order to advance the conversation on consumers’ attitudes and needs around money and personal finance management.

Integrating Big Data & AI for Better Customer Experience

Logica Research strongly believes that Big Data and Artificial Intelligence will continue to impact the research industry and evolve innovation. The next phase of innovation will be to further integrate these technologies into a 360° view of the customer experience that includes more human-based research on attitudes, perceptions, and the why behind behaviors, as well as working toward ways to use these technologies to solve unconscious bias.

Flexibility and Curiosity at the Heart of Innovation

Logica Research aims to have a culture of flexibility, allowing people to manage their lives outside of work and feed their relentless curiosity to help solve clients’ business issues. The company was early to adopt flexible employment approaches, including remote working and full benefits for part-time staff, allowing for real-life and family responsibilities well before Covid-19 caused a shift in the working environment. As a small business, Logica Research is constantly innovating: from how staffing is optimized to streamlining workflows and developing content like the Logica® Future of Money Study, all to help drive change in the industry.

Surviving the Pandemic with a Strong Team

The pandemic was no doubt a challenge and Logica Research has been extremely grateful for its amazing team members, who not only managed beautifully through the past year but also helped grow even greater in collaboration with research partners and clients to support business success.

Treasure Trove of Recognitions

Logica Research conducts research for clients that has been published in the world’s largest media outlets including the New York Times, The Financial Times, The Wall Street Journal, CNN, Newsweek, Time, and USA Today. Results from the company’s research for clients have also been shared at the World Economic Forum, and industry and client events.

Logica Research is a Certified Women-Owned Business through the WBENC (Women’s Business Enterprise National Council), a member of the Forbes Business Council, an active member of Women in Research (WIRe), and an engaged member of the Insights Association IDEA Council, focused on conducting research to increase diverse voices in research and insights. Lilah is active in advocating for marginalized and diverse communities for market research industry organizations. She has conducted pro bono research on working women and their investment behaviors, on the financial and employment impact of Covid-19, and on topics related to the Future of Work, work culture, and careers within the marketing research industry.

Expecting Constant Evolution in Research Approaches

The marketing research industry will continue to grow and evolve, and Logica® and other agile marketing research firms will transform with it. The company’s purpose of providing insights to improve people’s financial lives will stay steady, while research approaches and how those insights are delivered will continue to evolve.

Management: 

Lilah Raynor, Founder and CEO of Logica Research

URL

https://logicaresearch.com/